A B O U T
Aisha Piracha
Principal & Founder
Aisha is a digital marketing, communications and web design strategist and has worked with start-ups and non-profits alike, helping them achieve their business and organizational goals producing highly effective solutions for over 15 years. She has verified success in communications strategy, digital and social media marketing, writing, editing, design and production with specialization in organizational and strategic planning, program management, social and corporate communications, community outreach and advocacy.
Experience
She began her career in finance in New York City and later made an exciting shift to the high-tech field, working at Molecular, a web development company outside of Boston, MA. As a lead Information Architect there, she led strategic user experience design and branding initiatives. Her projects included working with Fortune 500 companies like Staples.com, Fidelity Investments, PerkinElmer Life Sciences, Analog Devices and the Financial Times.
She began her career in finance in New York City and later made an exciting shift to the high-tech field, working at Molecular, a web development company outside of Boston, MA. As a lead Information Architect there, she led strategic user experience design and branding initiatives. Her projects included working with Fortune 500 companies like Staples.com, Fidelity Investments, PerkinElmer Life Sciences, Analog Devices and the Financial Times.
Expertise
Aisha provides marketing, branding and communications strategy to organizations seeking to reach target audiences and grow their mission and business with effective and compelling content and growth strategies. Delivering digital marketing content and strategies to promote brand, produce messaging and positioning to increase reach and organizational impact is the central to her communications and outreach strategy. She is a strategic leader and team builder using tech-for-good and audience-focused collaboration to yield measurable results for your organization or venture.
Community Engagement
Giving back to the community in which she lives is something she values immensely. This is primarily why she works with non-profit and advocacy organizations to increase their impact and capacity to engage and attract supporters and audiences that care about the work and mission of these organizations. While working with private and nonprofit organizations, Aisha has led and served on the boards of the Gunn Foundation, the local high school's scholarship fund for under-served students in her community, the League of Women Voters of Palo Alto as their board President, as well as a Director on the state board of the League of Women Voters of California.
Personal Background
Aisha received her Bachelors of Arts in International Development Economics & Government from Smith College in Massachusetts. She lived and grew up in Laos (right after the Vietnam War ended), Thailand, Philippines, Pakistan and short stint in France during her college years. Her early career days were spent living in New York City, Philadelphia and Boston. She currently lives in the San Francisco Bay Area with her husband and teenage son and daughter, and new kitten, Coco. Aisha is a certified brown thumb and in her spare time enjoys cooking without recipes, digital photography and watercolor painting.
You can learn more about Aisha on her LinkedIn profile.